Branding and environments

POS branding

Point-of-sale branding puts your message where customers make decisions: at the shelf, the counter and the end of the aisle.

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Suspended OPPO signage above a mobile phone retail area

POS branding is a listed service. The profile shows it across retail settings, from suspended brand signage above a phone store to supermarket promotion aisles with arches, price graphics and floor graphics.

Retail campaigns usually involve several touchpoints, sometimes across more than one store. A clear list of locations, quantities and dates makes the campaign easier to plan and install.

Typical applications

Brand zones

Suspended or mounted signage that marks a brand area inside a store.

Promotion aisles

Arches, price graphics, floor graphics and stands for campaigns.

Counters and checkouts

Branded counters and signs at the point of payment or service.

Shelf and gondola graphics

Headers and shelf graphics that organise and highlight products.

From the company profile

Related work

Mapping the touchpoints

List where each item will go, such as the entrance, checkout, aisle end or shelf, and how many stores are involved. Photographs of each location help confirm sizes and fixing.

Retailers often have their own rules on installation times and materials. Share them if you know them.

Information for a quotation

  • Retail setting
  • Touchpoints needed
  • Campaign artwork
  • Quantities per store
  • Number of stores
  • Campaign dates

What affects the scope

  • Number of items and stores
  • Printed, dimensional or display elements
  • Store installation windows
  • Artwork versions
  • Campaign duration

Every project is quoted on its own details. Choose Not sure in the enquiry for anything you do not know yet.

Plan your project

Project service finder

Not sure which service you need? Answer three short questions to see the services that fit, with a short explanation of each.

Project service finderMatch what you want to achieve with the right services.

Questions

POS branding FAQs

Can you handle a campaign across several stores?

Include the number of stores and quantities per store in the enquiry so the full scope can be discussed.

Can POS items be reused for future campaigns?

Mention reuse in the notes. Some elements can be designed so artwork panels change while the structure stays.

Do you provide campaign artwork?

Design and artwork support is offered for the listed services if your campaign artwork needs adapting.

Discuss your pos branding project

Tell us what you need, where it will be used and the information you already have. A short description is enough to start.

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